Via the digital platform growers offer a wide diversity of flowers and plants, 24 hours a day and 7 days a week. The traders in turn purchase the products digitally and have them delivered to a location of their choice at a chosen time. This method enables several stages to be skipped and cost savings to be made. Outside the trade in fresh products, the digital market place offers an interesting supply with current prices. This is a unique system that works on the basis of no-cure-no-pay for the grower.